JamesTaasinA2Media
Thursday, 5 February 2015
Evaluation: Question 2
Here is a link to the presentation incase it cannot be read properly on this embedded presentation:
http://app.emaze.com/@AOZIIZIC/evaluation-q2
Friday, 30 January 2015
Analysis Questions 2, 3 and 4 Planning
Q2. How do the 3 products link?
- Colour scheme/pallet
- Fonts in print product
- Camera shots
- Language
- Photography and visual look
- Costume, locations, props (Mise-en-scene)
- Iconography/motifs (iconic objects.. in our case the camera used by our main character)
--> the poster is a promotional product. How dwell do these work? Branding - visual signals
- Placement/scheduling
- How do they relate to real life packages?
Q3. Evaluate audience feedback throughout and how it helped.
a) Pitch - Give the feedback, evaluate and discuss (how was it used, was it helpfull)
b) Rough cut video " "
c) Pitch of the print product " "
d) Final Feedback on all three (design yourself - recording, survey monkey...)
Q4. Evaluating technologies
a) Research and planning technologies
- google
- youtube
b) Construction technologies
- DSLR cameras
- Lighting/Sound/Recording equipment
c) Editing
- Final Cut Pro
- InDesign
- Photoshop
d) Presenting technologies
- Wix
- emaze
- prezi
- youtube
- blogger
- tumblr
- Colour scheme/pallet
- Fonts in print product
- Camera shots
- Language
- Photography and visual look
- Costume, locations, props (Mise-en-scene)
- Iconography/motifs (iconic objects.. in our case the camera used by our main character)
--> the poster is a promotional product. How dwell do these work? Branding - visual signals
- Placement/scheduling
- How do they relate to real life packages?
Q3. Evaluate audience feedback throughout and how it helped.
a) Pitch - Give the feedback, evaluate and discuss (how was it used, was it helpfull)
b) Rough cut video " "
c) Pitch of the print product " "
d) Final Feedback on all three (design yourself - recording, survey monkey...)
Q4. Evaluating technologies
a) Research and planning technologies
- youtube
b) Construction technologies
- DSLR cameras
- Lighting/Sound/Recording equipment
c) Editing
- Final Cut Pro
- InDesign
- Photoshop
d) Presenting technologies
- Wix
- emaze
- prezi
- youtube
- blogger
- tumblr
Thursday, 29 January 2015
Evaluation Q1: Planning
Media A2 Analysis:
Q1:
- Textual analysis of camera, editing, sound and mise-en-sene (of our own video/print)
Camera: (will
show stills from our film)
- Many shots were used in our short film:
- CU: Show character’s facial expression/emotions
- Wide shot: show full body(costume), as well as the background/scenery
- Medium shot: used to show body language
- Handheld shots: we’ve used handheld shots during scenes that show movement and urgency(the ‘chase scene’) à makes the audience feel as though they are part of the scene
Editing:
- Colour correction
- Making use of cropping to create a shutter-like effect
- Video effects to create ominous atmosphere, e.g. bad tv effect (whenever slenderman-like character appeared)
- Case Studies
à
Comparison with case studies (can be any real media products that relate)
- Critical theory
à
analyse/consider narrative, representation, post-modernism
à
two types: linear, and non-linear
à
linear: has a clear
beginning, middle and end
à
non-linear: Will not have a "
" - non chronological, concurrent narrartives, circular
- Todorov: Says that every story has a common structure - Establishment of a situation/scenario
à
this is then developed
à
then there is a problem/distruption
à
then an action/climax
à
and finally a resolution
- Levi Strauss: Structuralist
- Binary oppositions
à
narratives need oppositions of conflict (tension which drives forward
e.g good
vs. bad, male vs. female, crime vs. law and order)
- Roland Barthes: Says narratives follow similar structures. He looks as codes in narratives
e.g. Visual codes - shot editing
Sound Codes - effect, music
à
Barthes says that all narratives need many codes to progress narrative and to
hold audience. There are 5 codes.
- 2 of them are of use to us:
- Action codes: give us very easily understood information
about the next action
- Enigma codes: Withhold information - They pose questions.
- Post Modernism:
- Mix and Match "Bricolage" - Lyotard
- Mix time periods colder style movies
- Mix genres, narrative, styles of story telling (e.g.
moving from first to third person)
- Mixing High (e.g. shakespeare) and popular culture (e.g.
slang, music, clothing)
- Intertextuality: specific reference made to another media
product
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