Friday, 30 January 2015

Analysis Questions 2, 3 and 4 Planning

Q2. How do the 3 products link?


- Colour scheme/pallet
- Fonts in print product
- Camera shots
- Language
- Photography and visual look
- Costume, locations, props (Mise-en-scene)
- Iconography/motifs (iconic objects.. in our case the camera used by our main character)
--> the poster is a promotional product. How dwell do these work? Branding - visual signals
- Placement/scheduling
- How do they relate to real life packages?


Q3. Evaluate audience feedback throughout and how it helped.


a) Pitch - Give the feedback, evaluate and discuss (how was it used, was it helpfull)
b) Rough cut video " "
c) Pitch of the print product " "
d) Final Feedback on all three (design yourself - recording, survey monkey...)


Q4. Evaluating technologies


a) Research and planning technologies
- google
- youtube


b) Construction technologies
- DSLR cameras
- Lighting/Sound/Recording equipment


c) Editing
- Final Cut Pro
- InDesign
- Photoshop


d) Presenting technologies
- Wix
- emaze
- prezi
- youtube
- blogger
- tumblr

Thursday, 29 January 2015

Evaluation Q1: Planning



Media A2 Analysis:


Q1:


  • Textual analysis of camera, editing, sound and mise-en-sene (of our own video/print)

Camera: (will show stills from our film)

  • Many shots were used in our short film:

  • CU: Show character’s facial expression/emotions
  • Wide shot: show full body(costume), as well as the background/scenery
  • Medium shot: used to show body language
  • Handheld shots: we’ve used handheld shots during scenes that show movement and urgency(the ‘chase scene’) à makes the audience feel as though they are part of the scene

Editing:

  • Colour correction
  • Making use of cropping to create a shutter-like effect
  • Video effects to create ominous atmosphere, e.g. bad tv effect (whenever slenderman-like character appeared)

  • Case Studies

à Comparison with case studies (can be any real media products that relate)


  • Critical theory

à analyse/consider narrative, representation, post-modernism

à two types: linear, and non-linear

à linear: has a clear beginning, middle and end

à non-linear: Will not have a  " " - non chronological, concurrent narrartives, circular


  • Todorov: Says that every story has a common structure - Establishment of a  situation/scenario

à this is then developed

à then there is a problem/distruption

à then an action/climax

à and finally a resolution


  • Levi Strauss: Structuralist

- Binary oppositions

à narratives need oppositions of conflict (tension which drives forward

e.g good vs. bad, male vs. female, crime vs. law and order)


  • Roland Barthes: Says narratives follow similar structures. He looks as codes in narratives

e.g. Visual codes - shot editing

Sound Codes - effect, music

à Barthes says that all narratives need many codes to progress narrative and to hold audience. There are 5 codes.

- 2 of them are of use to us:

- Action codes: give us very easily understood information about the next action

- Enigma codes: Withhold information - They pose questions.


  • Post Modernism:

- Mix and Match "Bricolage" - Lyotard

- Mix time periods colder style movies

- Mix genres, narrative, styles of story telling (e.g. moving from first to third person)

- Mixing High (e.g. shakespeare) and popular culture (e.g. slang, music, clothing)

- Intertextuality: specific reference made to another media product